I'm
Paul
Lyu.
Marketing and Paid Social Specialist
01 MARKETING SKILLS
MY EXPERTISE IN MARKETING TOOLS
META ADS MANAGER
100%
GOOGLE ADS
90%
SEMRUSH
95%
EMAIL MARKETING
90%
SEO
95%
HOOTSUITE
100%
HUBSPOT
85%
ADOBE CREATIVE SUITE
95%
A/B TESTING
90%
CANVA
100%
EVENT MARKETING
100%
PL
Digital marketing specialist with expertise in Data Analysis, Optimization, and Performance-driven Strategies. Proficient in Meta Ads Manager, SEMrush, Tableau, and Adobe Creative Suite, with a proven track record in executing high-impact campaigns, A/B testing, and content creation. Skilled at leveraging data insights to maximize ROI and engagement. Bilingual in English and Mandarin, with strong experience in event management and logistics coordination.
02 MARKETING PROJECTS
03 MARKETING EXPERIENCE
2024.9-Present
Facebook/META Ad Strategist
Designed B2C/B2B campaigns, reduced CPC by 20%, analyzed performance, and provided insights to optimize client outcomes.
2024.6-2024.9
Digital Marketing and Social Media Specialist
Executed digital campaigns, designed branded content, optimized ROI via A/B testing, and managed event logistics, achieving 30% engagement growth and 500K+ ad reach.
2023.5-2023.8
Marketing and Communication Associate Intern
Executed digital marketing, improved engagement via paid social, optimized emails, and analyzed performance with Google Analytics.
2021.8-2022.4
Marketing Assistant Intern
Created multimedia content and email newsletters to boost student awareness of campus initiatives and engagement on social platforms.
Get in Touch
Feel free to reach out to me for any inquiries or collaborations.
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